Academic project
Logotype font: Bigilla
Year: 2021
Brief:
Throughout this project you will be researching into what branding is and what it means to brand something. You will learn the ethical, social and political implications of branding and find out where you stand as a designer within it. You will also learn the tools both thinking and making to create an imaginary brand.
You are asked to design a logo, show it black and white and in colour. Also bring it to life by visualising it across applications appropriate to your brand story. This could be anything from merchandise, products, posters on public transport to digital screens.
